Product: B2B SaaS tool for monitoring local SEO in Google Maps
User: Owners of businesses listed on Google Maps or their representatives (on-site SEO specialists or from agencies)
Problem: It is difficult to gain insights into how users find businesses and what the competition is like.
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Visit product: Map Rank Tracker
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$0 → $1+M ARR
Designed an MVP and continuously scaled it using suggestions for improvements.
75% → 98%
Improved setup completion rate by ongoing monitoring user behaviours and implementing changes in setup flow
+20% new campaigns
Created new onboarding based on best practice from active users to achieve this result